Strategy
In the area of productivity, we aim to;
- Become the most productive company in the industry,
- Boost product quality through operational efficiency efforts and slash production costs,
- Achieve further efficiency and productivity in distribution channels and sales points by cutting sales costs.
In brand investments, we aim to:
- Ensure the continuity of our brand investments,
- Launch of new and strong products,
- Achieve success in innovation and lead higher demand consumption,
Within the context of Strategy, we aim to:
- Expand to become a strong regional player,
- Serving new consumers in wide geography
- Synergy studies both in the field and in production,
- Implement and maintain good corporate governance practices at the highest level,
- Based on our Company’s sustainable and stable growth strategy in the growing Turkish automotive industry and in synergy with our employees and customers, we aim at being the fi rst institution that implements newly developed applications using innovation and technology. Accordingly, we see it as our prioritiy to work on new projects to continuously increase the quality and to we are working to reach to be happy our all stakeholders.